Marketing Strategy Group Project Assignment Example | Topics and Well Written Essays - 750 words

Marketing Strategy Group Project - Assignment ExampleAt this juncture, appropriate hypothesis statements have been structured and the specifications of the most suitable look methodology identified. This section deals with tools and techniques of collecting information. In addition, entropy organization will be carried out in this section. The questionnaires used in this part aims at quantity the probability that the subject market will respond positively to the business move intended by the familiarity. To measure this construct, it would be appropriate to apply questionnaires that plume varied opinions from the respondents. Single item scales force respondents into making subjective responses due to lack of choices (Nigel, 2007). Therefore, multi item scales interchangeable Likert and constant sum scale will get along the purpose of providing varied responses from the interviewees. Questionnaires of varied types used below all aims at providing information on the level of p reference held by the students at Nova campuses. Questionnaire 1 keep up you ever consumed Dunkin doughnuts in your life? yesno (Forced) 2 Would you like Dunkin Donuts Company to establish a food kiosk at your campus? yesno (Forced) 3 How many an(prenominal) times go you buy Dunkin Donuts in a week? 1-2 times3-4 times4-6 timesDaily (Non Forced) 4 At what time of the day would you like to consume the companys donuts? MorningAfternoonEvening (Closed Ended) 5 Give your opinion concerning the hygienic quality of Dunkins donuts? (Open Ended) 6 Dunkin Donuts are pleasant-tasting and sweet Strongly deemAgreeNeutralDisagreeStrongly Disagree (Likert) 7 Most students would appreciate presence of Dunkin Donuts in the campus Strongly Agree AgreeNeutralDisagreeStrongly Disagree (Likert) 8 How would you rate the companys food provision services? Very honorableGoodFairPoorVery Poor (Likert) 9 Give your opinion concerning the companys donut prices. Expensive Inexpensive (Semantic Differe ntial) 10 Describe the companys point of sale services. Fast Slow (Semantic Differential) 11 Describe the companys product specifications and characteristics Donut Taste, 30 Donut Quality, 20 Donut shape, 25 Donut colour, 25. Total Points= 100. (Constant Sum Scale) b) Administering Questionnaires In every research process, the success of a research exercises depends on the method used to administer data collection exercise. In a survey exercise, a researcher should choose an appropriate venue and context for administering questionnaires. In this context of Dunkin Donuts, the most appropriate method of administering questionnaires to the students would be in a social gathering, especially during means (Bruce & David, 2011). The researcher would present the students with there questions before or during meal breaks. Administration of questionnaires in a leisure and meal breaks allow a researcher to collect objective responses from the respondents. In addition, a researcher shoul d present questionnaires in a relevant surroundings as this will increase the chances of obtaining honest opinions from the respondents. On the contrary, administration of questionnaires in an informal setting like during meal breaks may present some disadvantages that qualification affect reliability of the obtained results. Questionnaires require a substantial amount of time to fill and