Gillette Marketing Plan Essay -- Business Marketing Analysis Managemen

Gillette Marketing PlanGillettes $9.2 billion global business began on September, 1901 by the name of American Safety Razor Company. In 1902 it was call Gillette Safety Razor Company. The Gillette Company today is the global market attracter in nearly a dozen major consumer products categories, principally in the grooming, alkaline battery and oral care businesses. It is the largest known company for producing razors and opposite splinter products. The five different business units Gillette focuses on are Blades & Razors, Duracell, unwritten Care, Braun and Personal care. This project deals with the production of a usable razor with incorporated gelatine. Gillette is the largest well known company for producing razors. The company receives the greatest simoleons from that operation. Gillette sells products in over 200 countries and has approximately 28,700 employees, 70& from which are orthogonal of the US. Manufacturers operate at 31 facilities in 14 countries and 40% of s ales come from NEW products for 11 consecutive years.The Gillette Companys Vision is to build gibe Brand Value by innovating to deliver consumer value and customer leading faster, better and more completely than their competition. This Vision is supported by dickens fundamental principles that provide the foundation for all of our activities Organizational Excellence and impression Values.Organizational Excellence is accomplished by superior and continually change performance in every area and at every take of the organization. Gillettes performance should be guided by a clear and short strategic statement for each business unit. Excellence requires hiring, developing and retaining a diverse workforce of the highest caliber.The three core values that define the ... ...ategic educational activity of the company of holding the leadership position n the grooming market. Also, this scheme leave alone fit with Gillettes major, sustainable, competitive advantage of being an ind ustry pioneer (3). Manufacturing the Sensor 3 Gel will add value to the organization, as it will reposition the Gillette Company as the undisputable industry leader.The disposable razor target market will be male race across the world. In 2002 more than 1.7 billion men over 15 years old removed hair daily with over 80% using a blade and a razor (2). These numbers arrangement that there is a large market for razors worldwide. The disposable razor will first be manufactured with a regular shave gel to appeal to a large group of men. But in the enormous run, new and more focused groups will be targeted. Different shaving gels for different type of skins will be introduced.