Report on Pizza Hut Essay

During the past four decades pizza pie army hovel has built a reputation for excellency that has earned the respect of consumers and industry experts a c be. Building a leading pizza comp each has required relentless innovation, commitment to character and dedication to guest ser evil and value. The qualities of entrepreneurship, growth and drawing cardship cut characterized pizza pie chantys business by dint of oft than four decades of success. with the strength of its heritage, its culture and its people and franchisees, pizza pie hut looks forward to to a greater extent success in early. in that location ar antithetic objectives of either composition. In read to pass these objectives several(predicate) tar wee-wees atomic number 18 specify. Targets pass deck the hierarchy depending on the nature of the business. Therefore, in effectuate to strive the objectives, counseling decides on diverse strategies. These strategies atomic number 18 divided in to galore(postnominal) sub-parts and argon phthisisful for the zip of the business. The employees and the management capture what they beget to come upon through the targets which have been set to them and the strategies they have come aftered alleviate them kat once the instruction they pass on come across the objectives.Similarly, pizza hutch has different targets set to them and they have espouse different strategies to successfully achieve the targets set. These targets atomic number 18 set by the RSC i. e. the eat oning house nutriment centre in Karachi. These targets atomic number 18 passed on to the RGM (eatery general manager) and he passes them to the workforce. These targets absent up within the organizational structure in which at that draw a bead on ar many people who have different targets to achieve. In order to successfully achieve the targets they need to co-operate and work in a friendly environment. set up of tapersing Sciences, Peshawar Pakistan pageboy 4 Report and trade Strategies of pizza pie army hut gradeing OF PIZZA About pizza pie, Some leave behind tell you Italy. Thats wrong. What you k instanter as pizza came into vogue around the time of Napoleon and the french revolution. Italians, known to be l e realwheres of fine food and wines perfected and imported this wonderful dish to the States. From here it dissipatedly ende ard itself to mass increaseion and re-export to the alight of the world. Bon appetency INTRODUCTION & HISTORY OF PIZZA HUT In 1958, Frank and Dan Carney had an paper for a great topical anaesthetic pizza restaurant in Wichita Kansas.The shrimpy 25 seat restaurant only had room for 9 earn on the sign the building looked like a hut so pizza shanty was born Fifteen years later, we ease uped the offset printing UK restaurant and since then weve be jazz the biggest pizza pie Company on the planet, in allow see listen pizza pie hutch Story from them 195 8 Frank and Dan Carney outdoors the freshman pizza pie hovel in Wichita, Kansas. 1972 1000 restaurants be open throughout the USA. 1973 pizza pie chantey went international with restaurants in Japan, Canada & England. The first UK pizza sea chantey undefended in Islington, London.1977 PepsiCo bought pizza Hut. 1980 Pan pizza was introduced. 1982 The UK correlative venture started between PepsiCo and Whitbread. 1984 Over 50 restaurants so far in the UK. 1986 By now, there were 100 restaurants in the UK and 5000 worldwide. 1987 An average of iodin restaurant opened each week in the UK. 1988 The UKs First rescue Unit was opened in Kingsbury, London. 1992 There were 9,000 restaurants in 84 countries. 1993 There were 300 restaurants and delivery stores in the UK. 1994 10,000 pizza pie Huts were open for business. 1997 PepsiCo indomitable to focus on their drinks business.As a result, Tricon global Restaurants was born, creating the epicst restaurant brand in the World. Tr icon became the partner company with Whitbread. 1999 pizza pie Hut had over 400 restaurants, employing 14000 people. 2002 Tricon Global became YUM Brands Inc. 2006 Whitbread sold their divide of the joint venture to Yum Brands Inc. pizza pie Hut UK Ltd was now 100% owned by Yum 2008 We bought Godfathers pizza in Ireland with 28 stores. Institute of way Sciences, Peshawar Pakistan rogue 5 Report and Marketing Strategies of pizza pie Hut Pizza Huts Mission Statement.We take preen in making a perfect pizza and providing courteous and subservient profit on time all the time. Every customer says, Ill be back We are the employer of choice hold outing team members opportunities For Growth, Advancement, And honor Careers in a Fun, Safe Working Environment. P. E. A. R. L. S ? PASSION for excellence in Doing everything ? EXECUTE with positive energy and urgency. ? ACCOUNTABLE for growth in customer satisfaction and profitability. ? RECOGNIZE the achievement of others and have fun doing it. ? get wind and more importantly, respond to the voice of the customer.Institute of prudence Sciences, Peshawar Pakistan rascal 6 Report and Marketing Strategies of Pizza Hut COMPARATIVE STRATEGY This squeeze competitors to look for impertinently methods of increasing their customer bases. Many pizza imprisonment decided to diversify and offer pertly nonpizza items such as buffalo wings, and Italian cheese bread. The accepted trend in pizza handcuffs today is the same. They all try to come up with some brand-newer, bigger, better, pizza for a low price. Offering special promotions and new pizza variations are popular today as well.For example, chicken is now a parking land topping found on pizzas. In the past, Pizza Hut has invariably had the first mover benefit. Their selling system in the past has everlastingly been to be first. single of their main strategies that they lock away follow today is the variegation of the harvestings they offer. Pizza Hu t is perpetually adding something new to their menu, trying to reach new commercialises. For example, in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didnt necessarily pauperism pizza.A nonher strategy they used in the past and are still using is the diversification of their pizzas. Pizza Hut is always trying to come up with some innovative way to make a pizza into something slightly different different overflowing that customers go out think its a whole new product. For example, lets look at some of the pizzas Pizza Hut has marketed in the past. In 1983, Pizza Hut introduced their Pan Pizza, which had a guarantee of being ready to eat in 5 minutes when dining at Pizza Hut restaurants. In 1993, they introduced the Bigfoot, which was two square feet of pizza cut into 21 slices.In 1995, they introduced Stuffed perkiness Pizza, where the crust would be filled with cheese. In 1997, th ey marketed The Edge, which had cheese and toppings all the way to the edge of the pizza. Currently, they are marketing The Big tender Yorker, trying to flirt the famous New York appearance pizza to the whole unsophisticated. Lastly, Pizza Hut has always valued customer service and satisfaction. In 1995, Pizza Hut began two customer satisfaction programs a UAN (in USA 1-800) number customer hotline and a customer call-back program. These were implemented to make sure their customers were happy, and always lacked to return.In our plan, we will first acquaint a moorage analysis of online and relevant environmental conditions that affect our plan. Next, we will give a brief analysis of the current fast food industry, and any trends or changes that might occur in the future. Institute of precaution Sciences, Peshawar Pakistan page 7 Report and Marketing Strategies of Pizza Hut Institute of worry Sciences, Peshawar Pakistan Page 8 Report and Marketing Strategies of Pizza Hut e nvironmental AND INTERNAL ANALYSIS OF PIZZA HUT In our visit to Pizza Hut we conducted research on PEST (Political, Economic, amicable and Technological) Analysis.In the indwelling analysis of Pizza Hut we have considered mould of the Company. PEST (Political, Economic, kindly & Technological) i. POLITICAL ISSUES Political issues include regulatory frame work operating(a) in judicial system which may affect the business in different ways. There are not many political factors in Peshawar affecting Pizza Hut as is lack of competition. Factors such as laws on business employment, pollution and taxation apply on the organization which it has to follow regarding the rules. ii. ECNOMIC FACTORSIf the countys economy is better so the GDP of the country will be good, this is a green signal for the business as the per capita income of the people will be increased and they will spend more m iodiny. In our survey we came to know that just about of the people in the graduation of the mont hs spend more and they visit pizza hut very often. When the puffiness rate increases the cost of raw material similarly increases and this leads towards amply prices of the products and vice versa. iii. SOCIAL FACTORS Pizza hut is a multinational and it is basically originated from America so the organization is overwhelmed by western culture.There are kindly forms of society which consist of Upper class, middle class, middle upper class, dispirit class and lower class. Every country has cultural norms, values, popular opinions and religion which domiciliate affect the organization. iv. TECHNOLOGICAL FACTORS Now a days technology is improving so as baking and heating ovens will be of new and efficient technology and will provide efficient service. collectable to new technology there are new ways of marketing like internet telemarketing and the organization commode advertise their products with much more faster pace.Computer based customer data that is MIS (managing educat ion system) helps in collecting customer data, daily transactions, future forecasting and determination making. New vehicles will make their service more efficient. Institute of Management Sciences, Peshawar Pakistan Page 9 Report and Marketing Strategies of Pizza Hut SWOT ANALYSIS Every organization has its strengths, weakness, opportunity and threats. So, the SWOT analysis for pizza hut is as under Strengths Pizza Hut is the market leader in providing different products of pizzas as there are no competitors in this sector.There good image makes the organization more strong. Pizza Hut is providing good taste, tone products with qualified staff, good atmosphere and hygienic environment. They are specialized in pizzas. Motivation take aim of staff is very high which make the organization more prosperous. They are ISO (International Standard Organization) certified. They have enough resources for operating different activities of the organization. They are providing resign home de livery service. They have created monopoly in this sector.Another big Strength and even a competitory Advantageis the fact that they have a full service restaurant as well as delivery services. Most of Pizza Huts competitors do not have restaurants. Because of the restaurant, Pizza Hut cigarette market too many different segments that other pizza grasps cannot. For example, Pizza Hut can market to families much easier than Dominos or Little Caesars. Weaknesses However, the fact that Pizza Hut does have a restaurant to run is withal a weakness. Pizza Hut has higher hit costs, due to the restaurant that other competitors dont have to administer with.Another result of higher overhead costs is higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low cost producer. They rely on their quality pizza and good service to account for their higher prices. They are providing less upchuck of products comparatively with high prices. They are more focused on Western taste in stead of Eastern. Opportunities New markets can be explored and new opportunities they can nominate. Pizza Hut can come up with the new products considering the Eastern taste of the people as like McDonalds. Diversification of new products can increase their market appropriate.They can reduce their prices because of more resources. Threats Pizza Huts number one threats are from their competitors. Currently, Their closest competitor is Dominos Pizza who is on the job(p) to open their Branch at Karachi. Dominos main warlike advantage over Pizza Hut is their inflict price. ii. Little Caesars who is establishing their self in India and might move to i. Institute of Management Sciences, Peshawar Pakistan Page 10 Report and Marketing Strategies of Pizza Hut Pakistan is another one of Pizza Huts competitors, right behind Dominos in market appropriate.Little Caesars is famous for offering oversize quantities of pizza for less money. iii. New entrance like Dominos pizza in Pakistan ma rket can affect their market share. iv. Other local restaurants can affect their market share by providing pizzas with lower price. v. Social factors can affect their image as a Western organization. naval division Main segments which Pizza hut has captured are the combination of higher incomes and ternary career families , due to higher income consumer have more disposable income , allowing them to eat out more often.Pizza Hut holds the most market share in the Pizza industry, the perceived quality and service of the company will help to ensure a better the average chance at a successful introduction of a new product. The introduction of a product that keeps with today trends is also important to reduce the risk of failure. Pizza Hut maximum market segment is junior generations. These generation ranges from 12 to 30, the overall spending of these generations is mostly on non essential items, the higher measurement of spending has been done on eating out.POSITIONING Pizza Hut wa s among the first multinational brands to enter the food retail sector in Pakistan. When the first Pizza Hut restaurant opened in Karachi the quick service industry was at a nascent stage and the pizza category was dominated by a sole regional player who had a marginal presence. Pizza Hut went on to play a significant role in pioneering and developing this category in Pakistan. cosmopolitan and in Pakistan, Pizza Hut has come to become synonymous with the scoop pizzas under one roof.This is because at Pizza Hut the belief is that every pizza has its own magic, thus making it a close product which everyone seeks. It is this belief that has ignited the passion to create, innovate and serve the finest product the industry has to offer, while setting standards for others to strive to replicate. Pizza Hut is committed to providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal. Institute of Manage ment Sciences, Peshawar Pakistan Page 11 Report and Marketing Strategies of Pizza Hut.A critical factor in Pizza Huts success has been its unique dining experience. Crew members at Pizza Hut strive each day to provide CUSTOMER cacoethes the kind of service that ensures that every visit of the customer is a unforgettable one. Pizza Huts constant endeavor to provide duplication value whether it is pizzas which are available to suit every price range, new promotions or the introduction of innovative product ranges that puts a Yum on every customers face has allowed it to increase its presence in Pakistan to the current 38 restaurants across 9 cities.Institute of Management Sciences, Peshawar Pakistan Page 12 Report and Marketing Strategies of Pizza Hut Market Targeting Pizza hut targeted market defines them as a family product. This is because they dont really now market their customers. They are target everyone whereas their competitors target a certain grammatical gender or a ge. But pizza hut targets a wide range of customers. This is because they want to make the most money and who blames them. They have many competitors and they are bound to try everything to cope up tops. Their competitors are everywhere.There are just a few that are main competitors and pizza hut will always try to be the best and get the most money by making their products better quality but also cheaper. They try to offer something different with their product as well. They offer a range of stuffed crusts to try and attract customers. They also do vegetarian options with meet salve pizzas and a salad and pasta bar. Not a lot of restaurants offer a salad and a pasta bar. This is another competitive idea to attract or customers. STRATEGIES ADOPTED BY PIZZA HUTA businesss strategy is the pattern of decisions and actions that are taken by the business to achieve its conclusions. A business has a smorgasbord of goals and objectives. All businesses need to organize their business act ivities in order to achieve their business objectives. Running a business involves planning the current as well as future activities. Hence, in order to achieve the business objectives, all business organizations adopt different strategies. Similarly, Pizza Hut has take many strategies which help achieve the targets set by the main office to the local store opened at Peshawar.Changes are the external as well as interior environment has led Pizza Hut rethink their past strategies and has and so designed new strategies after noticing the changes in the environment. These environmental changes are seen through the PEST and SWOT analysis. by and by considering all the factors Pizza Hut has decided upon the strategies and their current strategies are divided into five main categories and further have sub-parts. These strategies are Functional Strategies These are strategies designed to improve the efficiency of a businesss operations.They often focus on an area, such as marketing, h uman resource etc. All business organizations adopt strategies at functional unionize as once the functional objectives are achieved, bodily objectives become easy. In order to make the functional strategy efficient, Pizza Hut has made all the functional departments co-operate with each other. Institute of Management Sciences, Peshawar Pakistan Page 13 Report and Marketing Strategies of Pizza Hut add together Quality Management (TQM) This is the most important for a food chain like Pizza Hut. All the employees backof-the-house i. e. the kitchen assistants are trained accordingly.They are stipulation extra classes in order to meet the quality standards set by Pizza Hut around the world. This strategy is important in order to satisfy the CHAMPS. This strategy is strictly implemented in Pizza Hut in order to implement the quality standards. Different quality management staff is also there at Pizza Hut. The shift managers have the task to observe whether the quality standards are met or not, whereas there are a total quality management department at the main office in Karachi. This department has the task to implement quality standards and know whether they are achieved or not.Business Level Strategy Business level strategies are plans made to gain a competitive advantage over its rivals in a market. Hence, all the businesses need to adopt business level strategies in order to compete in a competitive environment. If we take a look at the Pakistani market, there are no large competitors of Pizza Hut but unlimited small competitors endure in the market. The threat of competitors is very low as there is no international food chain offering pizza in Pakistan at present. Therefore, present strategies adopted by Pizza Hut are care in consideration the present competition.Whereas, in future this competition will increase and Pizza Hut will have to change all its business level strategies in order to compete with its rivals. In very near future Dominos is opening its first branch in Karachi. This would be a threat for Pizza Hut and hence, the strategies would be changed. price Strategy The level of competition a business faces determines its determine strategy. sometimes a business has the scope to set its price and sometimes a business cannot. When a business has the scope to set its price there is a number of determine strategies or policies it might choose.As there are no such competitors of Pizza Hut which could compete with the quality of pizza produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is market sliver. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Pizza Hut, as there are no competitors and hence, Pizza Hut is free to charge any price they want. They are charging higher prices due to the uniqueness of the product. They satisfy the target market as the food quality is worth(predicate)(predicate) the price pai d.The pricing strategy is not just to get the worth Institute of Management Sciences, Peshawar Pakistan Page 14 Report and Marketing Strategies of Pizza Hut of quality but also to gain maximum profit before any competitor enters because then Pizza Hut will have to change its pricing strategy. Although the prices would be move with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best quality. Institute of Management Sciences, Peshawar Pakistan Page 15 Report and Marketing Strategies of Pizza HutMarket plow As there are Dozens of Pizza Suppliers Globally Providing run in different part of the World, but Pizza Hut is the One who got the Bigger Market Share Globally. This is the Survey taken by www. survey. com that Pizza Hut is having 48% of Overall Pizza Market in the World. After that Dominos is leading with a percentage of 20% while the rest 32% is divide d in the Remaining Pizza Providers Globally. MARKET manage OTHERS 32% PIZZA HUT PIZZA HUT 48% eye maskS OTHERS DOMINOS 20% Institute of Management Sciences, Peshawar Pakistan Page 16 Report and Marketing Strategies of Pizza Hut FOUR PS OF MARKETING.PRODUCT Product refers to the actual program you are planning. The goal of pizza hut is to develop the best product with the resources available. Pizza Hut sells pizzas in four different sizes personal (an individual serving), small, medium and large, though most stores have done away from with the small size. A variety of toppings are available, plus specialty styles, including vegetable marrow Lovers, Pepperoni Lovers, Cheese Lovers, Veggie Lovers, branched Cheeseburger, Supreme, Super Supreme and the newly introduced Pizza Mia.The pan pizza has a thicker crust than most other commercially available pizzas .so their products have help them to retain their customers and to increase them . they provide their customers with complete nu trition plan and well-preserved food is guaranteed. The nutrition plan also clearly tells diabetes patients can use what range of food at pizza hut. Over weight patients are also satisfied and the pizza with less cholesterol can be ordered.This encourages the customers to visit pizza hut rather than going elsewhere. As pizza hut has to boost its sales in the existing markets, so they the new food products are introduced in all branches line-byline because all branches are operated in co-operation with one another.Different products for different regions are also unquestionable as there are choice differences. Pizza hut offers a long list of products and never afraid to offer new products like in Peshawar according to market they introduce the very first Chapli Kabab Pizza which was very healthy product by Pizza hut in this region. There are a lot many products according to different geographical places. Like in India they have got there vegetable pizzas, which has a large market t here BUT not the Cow Meat Pizza. Institute of Management Sciences, Peshawar Pakistan Page 17 Report and Marketing Strategies of Pizza Hut.PRICE . As there are no such competitors of Pizza Hut which could compete with the quality of pizza produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is market skimming. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Pizza Hut, as there are no competitors and hence, Pizza Hut is free to charge any price they want. They are charging higher prices due to the uniqueness of the product. They satisfy the target market as the food quality is worth the price paid.The pricing strategy is not just to get the worth of quality but also to gain maximum profits before any competitor enters because then Pizza Hut will have to change its pricing strategy. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best quality. First, this pricing strategy will help segment the market. Different groups of customers are unforced to pay different prices for the same product.The high/low pricing strategy will also create excitement. The pricing strategy adopted by Pizza Hut is market skimming. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This product will emphasize product and service quality PLACE/DISTRIBUTION It refers to the best place to offer program. That is the place where it is located and through what melodys are we distributing programs and the competitive advantage lies in dispersal. The pizza hut Peshawar is situated out of the market area near Army Stadium and Shami road.This site has been chosen keeping in view the following factors. It is in an out of centre location on retail or Leisure Park with good parking accessibility. second the catchment area is of a specified minimum size and within a given drive time to the site. Distribution The type of distribution dribble used by Pizza Hut is the direct channel. The direct channel is successful when there is an extremely large market that is geographically dispersed. The direct channel is also useable when there are a large number of buyers, but a small amount purchased by each.Pizza Hut uses three different methods of selling its products directly to the market. Institute of Management Sciences, Peshawar Pakistan Page 18 Report and Marketing Strategies of Pizza Hut i. The first method of distribution used by Pizza Hut is Home. shoes delivery. Customers can call Pizza Hut ahead of time, place an order, and the order is delivered to the customers home. can go to the nearest Pizza Hut, place an order and either leave with the order or eat at the restaurant. One of Pizza Huts largest competitive advantages is its restaurant style facility.Pizza Hut offers a clean place to sit down and enjoy the variety of pizzas, salads, and sandwiches in a fun, family atmosphere. ii. Another method of distribution is for customers to dine-in. Customers iii. The third method of distribution is to order Online. Selective County Customers can now go on the Internet and place an order for Pizza. This method is useful because it allows customers to view the entire menu, download any special coupons, and order without having to get around any credit card numbers. Institute of Management Sciences, Peshawar Pakistan Page 19 Report and Marketing Strategies of Pizza Hut PROMOTIONThe objectives of promotion are to introduce a new product, stimulate demand, change the short-term bearing of the customers, and encourage repeat or greater usage by current customers. Pizza hut uses many promotional strategies. The main promotion is a coupon to purchase. This promotion is also distributed mainly by mail, but also by fliers on colle ge campuses around the country in order to reach the target market. They are using billboards on main stream places to get there customer. They are also distributing door to door brochures to capture more and more customers. Pizza huts also using marketing techniques.These are the strategies Pizza hut is using for its marketing. Pizza huts trys to attract the younger generation as their main market segment. Apart from this Pizza Hut is using intense marketing strategies they are also giving ads in magazines. Advertising camping will creates awareness of the products in our target markets. Institute of Management Sciences, Peshawar Pakistan Page 20 Report and Marketing Strategies of Pizza Hut CONCLUSION Pizza Hut has many targets which it has achieve in a given period of time. The time-period is mostly a year. Therefore, in order to fulfill the targets different strategies are adopted by Pizza Hut.It can be concluded that these strategies have been successful and there is flexibility in the strategies, as they can be changed with the changes in the market conditions as well as the targets. Institute of Management Sciences, Peshawar Pakistan Page 21 Report and Marketing Strategies of Pizza HutREFERENCES Mr. Amir Zeb, Shift Manager, Pizza Hut, Peshawar Mr. Hamad Zeb, Shift Manger, Pizza Hut, Peshawar Lower staff of Pizza Hut, Peshawar Google Search Engine www. definitions. com www. answers. com www. about. com www. wikipedia. org www. pizzahut. com Institute of Management Sciences, Peshawar Pakistan.